Prioritizing Digital Efforts for Financial Results

by Mike Pownall, DVM

There is a famous saying in advertising that goes: "We know that 50% of our advertising works; we just don't know which 50%." This is more of a challenge for veterinary practices when we have minimal... Read More

Self Assessment

by Mike Pownall, DVM

Sometimes timing is everything. Veterinary students graduating in the spring of 2008 had their pick of jobs. It was certainly a time of demand exceeding supply. Whether they had an interest in... Read More

Who's On The Web?

by Mike Pownall, DVM

Are horse owners really utilizing these social networks, and can we effectively reach them through these? Read More

Measuring Social Media Success

by Mike Pownall, DVM

Increasingly, equine veterinary practices are using Facebook pages, Twitter accounts and YouTube videos. While the move to embrace social media is to be applauded, I am worried that many practice... Read More

Do You Facebook?

by Mike Pownall, DVM

Social media is an effective and easy way for veterinary practices to engage current and potential clients. It can enhance client loyalty and drive new business to your practice. In fact, a recent... Read More

Working the Network

by Mike Pownall, DVM

In the past, veterinary practice promotion meant handing out business cards. If you were trying to extend your reach you might send out a newsletter, advertise in the Yellow Pages, arrange a client... Read More

Who Is The Equine Vet of the Future?

by Mike Pownall, DVM

At the recent AAEP Business Education Workshop in Indianapolis, I had the pleasure of giving a presentation and hosting hosted a workshop on social media for equine vets. On the last day, I was part... Read More

Dealing With Negative Social Media

by Mike Pownall, DVM

Q: A client got angry at me because we accidentally overcharged her. We were more than willing to rectify the problem, but before we could do so, she wrote some unpleasant things about us on her... Read More

Bad Buzz

by Mike Pownall, DVM

If we find negative comments about our businesses or ourselves, how do we respond? Read More

Back to Basics

by Mike Pownall, DVM

When creating a social media presence, many businesses overlook the importance of a well functioning website. Consider your website the fundamental reservoir of all of the information about your... Read More

Measuring Social Media Success

by Mike Pownall, DVM

Increasingly, equine veterinary practices are using Facebook pages, Twitter accounts and YouTube videos. While the move to embrace social media is to be applauded, I am worried that many practice... Read More

Getting the Word Out

by Mike Pownall, DVM

Consider this scenario: You have just purchased a brand new digital ultrasound at the AAEP convention and you're excited to start using it, knowing you will be able to diagnose lameness issues... Read More

AAEP: What You Missed in Anaheim

by Mike Pownall, DVM

At the 2012 American Association of Equine Practitioners (AAEP) annual convention in Anaheim, California, two complementary presentations gave attendees insights into the business challenges facing... Read More

Expanding Your Practice

by Mike Pownall, DVM

At some point in the life cycle of a veterinary clinic or hospital there comes the time when the owner wonders whether he/she wants the business to get bigger... Read More

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Vision & Mission Statements for Equine Practices
Crafting mission and vision statements for your equine veterinary practice will help you, your employees and your clients understand the core values of your business. Read More
The Perfect Outdoor Exam Area
Veterinarians need to consider safety and utility in their outdoor exam areas. Read More
Veterinary Jobs in Industry
Equine practitioners who are looking for alternatives to private or group practice might find their answers in the business world. Read More
Can You Afford (Not to Do) Welfare and Charity Work
Colleagues discuss the pros and cons of equid welfare work. Read More

Most Read

Veterinarians Get a Leg Up in the War Against Equine Dermatitis
EPD is not a specific diagnosis. It is a syndrome. A term--scratches, dew poisoning, greasy heel, mud fever, foot rot, cracked heels--to describe cutaneous lesions caused... Read More
EQUIOXX (firocoxib) Tablets Receive FDA Approval
For almost 10 years, EQUIOXX (firocoxib) has been the only coxib non-steroidal anti-inflammatory drug (NSAID) approved for use in horses. Now, this once-daily treatment to control joint pain and... Read More
Madigan Foal Squeeze Procedure for Neonatal Maladjustment Syndrome
Veterinary researchers at the University of California, Davis, are teaming up with their colleagues in human medicine to investigate a troubling disorder in newborn horses and are exploring possible... Read More
FDA Issues Warning Letters for Unapproved Omeprazole Drugs Marketed for Use in Horses
The U.S. Food and Drug Administration has issued nine warning letters to companies arketing unapproved animal drugs containing omeprazole. These products have not been reviewed by the FDA for safety... Read More

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