Digital & Electronic

10 Tips for Social Media Success

by Sushil Dulai Wenholz
Take command of your social marketing with these tips.

Building Your Email List the Right Way

by Sushil Dulai Wenholz
The prices of paper, printing and postage continue to rise, and the U.S. Postal Service has plans to reduce its number of delivery days. It’s no wonder that businesses have turned to email as a primary method...

Spreading Your Words

by Katie Navarra
Picture this: There has been a confirmed case of West Nile virus in your practice area and you want to encourage all of your clients to have you vaccinate their horses. When you share this...

Prioritizing Digital Efforts for Financial Results

by Mike Pownall, DVM
There is a famous saying in advertising that goes: "We know that 50% of our advertising works; we just don't know which 50%." This is more of a challenge for veterinary practices when we have minimal...

Pew Research Reveals Facebook Facts

by Kimberly S. Brown
The Pew research group put together some facts to celebrate Facebook's 10th anniversary on Feb. 4. The group noted that 57% of all adults and 73% of people ages 12-17 use Facebook...

Who's On The Web?

by Mike Pownall, DVM
Are horse owners really utilizing these social networks, and can we effectively reach them through these?

Measuring Social Media Success

by Mike Pownall, DVM
Increasingly, equine veterinary practices are using Facebook pages, Twitter accounts and YouTube videos. While the move to embrace social media is to be applauded, I am worried that many practice...

Do You Facebook?

by Mike Pownall, DVM
Social media is an effective and easy way for veterinary practices to engage current and potential clients. It can enhance client loyalty and drive new business to your practice. In fact, a recent...

Bad Buzz

by Mike Pownall, DVM
If we find negative comments about our businesses or ourselves, how do we respond?

Back to Basics

by Mike Pownall, DVM
When creating a social media presence, many businesses overlook the importance of a well functioning website. Consider your website the fundamental reservoir of all of the information about your...

There's an App for That

by Karen Briggs
It seems amazing now to realize that Apple's iPad--the first tablet computer to make an impact on the technology marke--was introduced just two years ago, in April 2010. Star Trek...

Measuring Social Media Success

by Mike Pownall, DVM
Increasingly, equine veterinary practices are using Facebook pages, Twitter accounts and YouTube videos. While the move to embrace social media is to be applauded, I am worried that many practice...

Getting the Word Out

by Mike Pownall, DVM
Consider this scenario: You have just purchased a brand new digital ultrasound at the AAEP convention and you're excited to start using it, knowing you will be able to diagnose lameness issues...

News List

Keeping Up from the 2016 AAEP Convention: Effect of Dose and Diet on Omeprazole
A topic from the 2016 AAEP Convention focused on the effects of diet and dose on the duration and potency of acid suppression from administration of omeprazole used for treatment and prevention of gastric ulcer syndrome... Read More
Multiple Reports of Strangles and EHV-4 in Nevada
The Nevada Department of Agriculture (NDA) began receiving accounts of horses exposed to equine herpesvirus type-4 (EHV-4) and Streptococcus equi... Read More
Equine Herpes Virus Confirmed in Texas Horse
The Texas Animal Health Commission (TAHC) confirmed equine herpes myeloencephalopathy (EHM), the neurologic disease linked to equine herpesvirus type 1, in a Denton County barrel racing horse on... Read More
USEF Agrees to Grant Farmer/Glefke Rehearing Request
The United States Equestrian Federation Hearing Committee has granted a request for a rehearing in the case against Kelley Farmer and Larry Glefke for the presence of GABA in the horse... Read More

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Vision & Mission Statements for Equine Practices
Crafting mission and vision statements for your equine veterinary practice will help you, your employees and your clients understand the core values of your business. Read More
The Perfect Outdoor Exam Area
Veterinarians need to consider safety and utility in their outdoor exam areas. Read More
Veterinary Jobs in Industry
Equine practitioners who are looking for alternatives to private or group practice might find their answers in the business world. Read More
Can You Afford (Not to Do) Welfare and Charity Work
Colleagues discuss the pros and cons of equid welfare work. Read More

Most Read

Veterinarians Get a Leg Up in the War Against Equine Dermatitis
EPD is not a specific diagnosis. It is a syndrome. A term--scratches, dew poisoning, greasy heel, mud fever, foot rot, cracked heels--to describe cutaneous lesions caused... Read More
EQUIOXX (firocoxib) Tablets Receive FDA Approval
For almost 10 years, EQUIOXX (firocoxib) has been the only coxib non-steroidal anti-inflammatory drug (NSAID) approved for use in horses. Now, this once-daily treatment to control joint pain and... Read More
Madigan Foal Squeeze Procedure for Neonatal Maladjustment Syndrome
Veterinary researchers at the University of California, Davis, are teaming up with their colleagues in human medicine to investigate a troubling disorder in newborn horses and are exploring possible... Read More
FDA Issues Warning Letters for Unapproved Omeprazole Drugs Marketed for Use in Horses
The U.S. Food and Drug Administration has issued nine warning letters to companies arketing unapproved animal drugs containing omeprazole. These products have not been reviewed by the FDA for safety... Read More