Digital & Electronic

10 Tips for Social Media Success

by Sushil Dulai Wenholz
Take command of your social marketing with these tips.

Building Your Email List the Right Way

by Sushil Dulai Wenholz
The prices of paper, printing and postage continue to rise, and the U.S. Postal Service has plans to reduce its number of delivery days. It’s no wonder that businesses have turned to email as a primary method...

Spreading Your Words

by Katie Navarra
Picture this: There has been a confirmed case of West Nile virus in your practice area and you want to encourage all of your clients to have you vaccinate their horses. When you share this...

Prioritizing Digital Efforts for Financial Results

by Mike Pownall, DVM
There is a famous saying in advertising that goes: "We know that 50% of our advertising works; we just don't know which 50%." This is more of a challenge for veterinary practices when we have minimal...

Pew Research Reveals Facebook Facts

by Kimberly S. Brown
The Pew research group put together some facts to celebrate Facebook's 10th anniversary on Feb. 4. The group noted that 57% of all adults and 73% of people ages 12-17 use Facebook...

Who's On The Web?

by Mike Pownall, DVM
Are horse owners really utilizing these social networks, and can we effectively reach them through these?

Measuring Social Media Success

by Mike Pownall, DVM
Increasingly, equine veterinary practices are using Facebook pages, Twitter accounts and YouTube videos. While the move to embrace social media is to be applauded, I am worried that many practice...

Do You Facebook?

by Mike Pownall, DVM
Social media is an effective and easy way for veterinary practices to engage current and potential clients. It can enhance client loyalty and drive new business to your practice. In fact, a recent...

Bad Buzz

by Mike Pownall, DVM
If we find negative comments about our businesses or ourselves, how do we respond?

Back to Basics

by Mike Pownall, DVM
When creating a social media presence, many businesses overlook the importance of a well functioning website. Consider your website the fundamental reservoir of all of the information about your...

There's an App for That

by Karen Briggs
It seems amazing now to realize that Apple's iPad--the first tablet computer to make an impact on the technology marke--was introduced just two years ago, in April 2010. Star Trek...

Measuring Social Media Success

by Mike Pownall, DVM
Increasingly, equine veterinary practices are using Facebook pages, Twitter accounts and YouTube videos. While the move to embrace social media is to be applauded, I am worried that many practice...

Getting the Word Out

by Mike Pownall, DVM
Consider this scenario: You have just purchased a brand new digital ultrasound at the AAEP convention and you're excited to start using it, knowing you will be able to diagnose lameness issues...

News List

EDCC Reports New EHV-1 Case at Fair Grounds Racetrack
On January 13, 2017, a new case of EHV-1 in Barn 45 at the Fair Grounds racetrack was moved to isolation... Read More
EDCC Reports Additional Strangles Premises in Florida
On January 14, one premise in Alachua County, Florida, was placed under quarantine for clinical signs consistent with strangles. The clinical horse was purchased from another farm also currently under strangles quarantine... Read More
EDCC Report on EHV-1 Fair Grounds, Louisiana, Outbreak Update
On Tuesday, January 10, 2017, two suspect horses that had previously tested negative for EHV-1 on both nasal and blood samples retested positive for EHV1 non-neuropathogenic strain at the Louisiana Animal Disease Diagnostic Lab... Read More
EDCC Reports Strangles in Union County, Florida
On January 13, one premise in Union County, Florida was placed under quarantine for strangles after PCR results returned positive for three of the 13 horses on the property. All three horses had recently performed at a roping event in Trenton, Florida... Read More

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Preparing Your Practice for 2017
Does your business need to expand or contract―or are you situated ‘just right’ in your plan? Read More
Prescription Management
You can provide better medical treatment for your clients and improve your business with prescription management options. Read More
Develop These Five Marketing Skills
Marketing: the activities that are involved in making people aware of a company’s products, making sure that the products are available to be bought, etc. ( Read More
Bricks and Sticks: Veterinary Hospital Construction
When building a clinic, make sure you understand the difference between traditional construction and prefab. Read More

Most Read

Veterinarians Get a Leg Up in the War Against Equine Dermatitis
EPD is not a specific diagnosis. It is a syndrome. A term--scratches, dew poisoning, greasy heel, mud fever, foot rot, cracked heels--to describe cutaneous lesions caused... Read More
EQUIOXX (firocoxib) Tablets Receive FDA Approval
For almost 10 years, EQUIOXX (firocoxib) has been the only coxib non-steroidal anti-inflammatory drug (NSAID) approved for use in horses. Now, this once-daily treatment to control joint pain and... Read More
Madigan Foal Squeeze Procedure for Neonatal Maladjustment Syndrome
Veterinary researchers at the University of California, Davis, are teaming up with their colleagues in human medicine to investigate a troubling disorder in newborn horses and are exploring possible... Read More
FDA Issues Warning Letters for Unapproved Omeprazole Drugs Marketed for Use in Horses
The U.S. Food and Drug Administration has issued nine warning letters to companies arketing unapproved animal drugs containing omeprazole. These products have not been reviewed by the FDA for safety... Read More