Generational Design

As consumers, ‘Millennials’ are groundbreaking, so design with their tastes in mind.

The last few years have been scary for equine veterinary practitioners. Economically, they were hit harder than small animal veterinarians. The good news is that business is, at least anecdotally, getting better, according to research from Equine Business Management Strategies. However, experts who understand the market for goods and services predict that this slump will last for another 15 years. Combine this with other economic factors such as high hay prices, reduced incomes and fewer horse properties, and the situation seems dire. With all the doom and gloom, it is important to see that there is a positive change coming. This change is called Generation Y. Generation Y, or the Millennial Generation, is the largest generation America has seen, and it is the most educated generation to date. The 80 million people who make up this group were born roughly between the years 1978 and 1998. Although most of them are still too young to be your influential clients, these people will change your world for the better. If you are as determined as I know equine veterinarians to be, then I know you’re ready to stand up and start doing something to fight for the future success... Continue Reading

More Articles

More Collaboration, Less Aggravation

by Leslie Mamalis, MBA, MSIT

To be successful in business, you need to be able to hold your own in a negotiation... Read More

Design for the Climate

by Heather E. Lewis, AIA, NCARB

For generations, barns were built according to local traditions that were shaped by agricultural practices, culture and climate. While agricultural techniques and culture have changed over time, the... Read More

The Balance Sheet

by Robert P. Magnus, DVM, MBA

For this series of articles, the goal has been to address managing a practice from a diagnostic perspective. Just as a veterinarian evaluates the patient from a foundation of known facts... Read More

Current Issue

Five Tips for Better Event Networking
No matter which breeds, disciplines or segments of the industry command your attention, there are groups of people with similar interests who meet at regularly scheduled times. Those gatherings might... Read More
Creature Comforts
Stress is the companion of the equine veterinarian, whether manning the clinic or behind the wheel of the ambulatory vehicle. Long hours, countless miles, time away from family and friends, and bad... Read More
Business Cards: More Than Your Name and Phone Number
Today’s business card is more than a small piece of cardboard with your business name and phone number. It is the first impression—and a lasting impression—left with current and potential clients. Read More
Spreading Your Words
Picture this: There has been a confirmed case of West Nile virus in your practice area and you want to encourage all of your clients to have you vaccinate their horses. When you share this... Read More

Featured Product

IDEXX Introduces New RealPCR Diagnostics for Safeguarding Equine Health

Credit: Photo Courtesy Dr. Sharon Spier Pigeon fever abscess.IDEXX Laboratories has introduced new diagnostics for the equine market, including three new RealPCR reproductive panels, the Strangles RealPCR Screen and a RealPCR test for Corynebacterium pseudotuberculosis, or pigeon fever. These new diagnostics help equine veterinarians quickly and accurately diagnose individuals or herds and enable them to more proactively manage the health of the horses under their care. These new panels cast a wider net to identify more pathogens, provide better accuracy and produce more rapid results than current tests. "The equine RealPCR tests for reproductive health and pigeon fever and the expanded test option for strangles fill an important void in the diagnostic landscape for equine practitioners," said Christian Leutenegger, head of Molecular Diagnostics at IDEXX. “Abortion in the equine industry is a sensitive topic; it leads to significant financial loss for mare... Continue Reading


Golf Legend and Thoroughbred Ambassador Gary Player to Deliver Keynote Address at Inaugural Owner Conference
Gary Player, a legend in the golfing world and a long-time Thoroughbred owner, breeder and advocate of Thoroughbred aftercare, will deliver the keynote address when OwnerView, the Thoroughbred Owners... Read More
Derby Winner Memorabilia to be Auctioned for Charity
A shadow box including a shoe worn by 2013 Kentucky Derby winner Orb will be offered on ebay from April 24 through May 4. Sale of the shadow box will benefit Grayson-Jockey Club Research... Read More
Research: Streptococcus Zooepidemicus Study to be Published
In an upcoming article in Equine Veterinary Journal, which is available online at Wiley.com, John Timoney, MVB, PhD, DSc, MRCVS, is... Read More
EquiManagement Magazine a Finalist in American Horse Publications' Awards Competition
EquiManagement magazine is proud to announce that it is a finalist in the American Horse Publications' Annual Awards Contest. Sixty-four American Horse Publications members were named... Read More

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Most Recent

Connecticut Court Battle: Are Horses Dangerous?
A recent decision handed down by the Connecticut Supreme Court in Vendrella v. Astriab Family Partnership was the latest development in a controversial personal injury lawsuit that has been winding... Read More
Will You Create Tax Problems by Selling Your Practice?
I know from first-hand experience the trials and tribulations of transitioning out of your veterinary business. First, you learn how hard it is to make that decision to list your business when it is... Read More
Building a "Green" Practice
Oregon is one of the country's more environmentally conscious states. When Barbara G. Crabbe, DVM, and her colleagues decided to develop a comprehensive recycling program at their Beaverton... Read More
We Love A Good Distraction
Admit it, you love a good distraction. Something that you can address quickly and easily that takes your focus off of the harder problems, or the ones that take more time or the ones you don't... Read More

Most Read

False Information Being Spread About "Mystery Disease" in Kentucky Horses
During the past hours the Kentucky State Veterinarians Office has received calls describing postings on the Internet (primarily social media), as well as multiple mass emailings, falsely reporting a... Read More
Research: U.C. Davis Detects Clade 2 Equine Influenza Virus in Imported Horse
In the article "Detection of clade 2 equine influenza virus in an adult horse recently imported to the USA" published March 19 in Equine Veterinary Education and available at Wiley Online... Read More
Equine Digital Best Practices Webinar Recording
Because everyone could not make the live webinar, EquiMangement.com and Global VetLINK are happy to bring you this on-demand webinar: Equine Digital Best Practices. Our expert panel includes Robert... Read More
The Art of Giving
Equine veterinarians are some of the hardest-working professionals out there. Keeping long, erratic hours, working in all types of weather, dealing with many difficult situations and lack of quality... Read More