When online gossip goes negative, how do you respond?
In recent articles we have discussed the value of social media for veterinary practices and the medium’s common platforms. A common thread throughout is the transparency that is inherent with social media. All of us are living under closer scrutiny then we were even five years ago. To a certain degree we can filter what we want to present to the world but we can’t control what others say or show about us. The new saying, “What happens in Vegas stays on Facebook” are words to live by. How do we know what people are saying about us through the clutter of social media? If we find negative comments about our businesses or ourselves, how do we respond?
Beyond the Search Engine
Google is not just a search engine. It has many free online tools available including the very useful Google Alerts. This is a web search tool that notifies a user when certain key words or phrases have been used. For McKee-Pownall Veterinary Services, I have set up Google Alerts for the clinic name and for all of our veterinarians. Whenever there’s a mention I get an email with a link to the web location. I have been surprised at the number of breeds and disciplines...