As consumers, ‘Millennials’ are groundbreaking, so design with their tastes in mind.
The last few years have been scary for equine veterinary practitioners. Economically, they were hit harder than small animal veterinarians. The good news is that business is, at least anecdotally, getting better, according to research from Equine Business Management Strategies.
However, experts who understand the market for goods and services predict that this slump will last for another 15 years. Combine this with other economic factors such as high hay prices, reduced incomes and fewer horse properties, and the situation seems dire. With all the doom and gloom, it is important to see that there is a positive change coming. This change is called Generation Y.
Generation Y, or the Millennial Generation, is the largest generation America has seen, and it is the most educated generation to date. The 80 million people who make up this group were born roughly between the years 1978 and 1998. Although most of them are still too young to be your influential clients, these people will change your world for the better.
If you are as determined as I know equine veterinarians to be, then I know you’re ready to stand up and start doing something to fight for the future success...