Many veterinarians feel like their bottoms lines are under attack when forced to write prescriptions for drugs stocked in their practices.
Merck Health Matters was designed to bring not only medical information to veterinarians from experts in their fields, but to help veterinarians translate that information to educate their horse-owning clients. And studies have shown that better communication results in better compliance and more loyal clients.
Equine veterinarians play a critical part in mitigating animal neglect and abuse.
Whether it’s a novice horse owner who is committed to providing his or her horse with the best care possible or an industry old-timer who has run his or her own barn for 40 years, high-maintenance clients come in all shapes, sizes and knowledge levels.