Here are tips on using data to create more successful marketing campaigns.

Turn contract-term discussions into more effective, less stressful conversations.

Marketing strategies are important ways to help you earn more money. Be confident in sharing your story about what is unique about you and your practice.

Innovation and insight marked the top business presentations from the 2015 AAEP Convention, brought to you by Zoetis.

Your ‘story’ is who you are and what you do. Be ready to tell it through many channels.

Hosting an educational seminar is one way to foster relationships with your current clients.

Modern techonology is important, but having good communication skills you use in a variety of ways will keep your clients happy.

How to increase contact with your customers easily and cost effectively.

An inexpensive yet powerful tool, Facebook has the power to build your practice.

Embracing the newest Internet tools can help your practice thrive.

A few hours each year can take the pain out of marketing.

Leveraging your staff can generate positive “buzz” for your practice.

The art of negotiation means getting to 'yes' with less stress.

Strong communication skills lead to better client compliance and better outcomes.

Using social media to promote your new tools

From the economy to technological advances, the challenges are many.

Think advertising is akin to ambulance chasing? These expert insights will change your mind and help you do it right!