ID System: Potential Profit Center

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Global Animal Management recently announced the launch of eyeD, a revolutionary equine identification solution utilizing iris scan technology that was officially introduced during the 57th Annual Convention of American Association of Equine Practitioners in San Antonio, Texas.

“More than 10 years in development, eyeD is the way of the future in equine identification,” says GAM Marketing Manager David Knupp. “This highly advanced method of identification will provide horse owners with a quick and precise identification in addition to data that can be retrieved instantly.”

EyeD is more accurate than tattoos or markings, more secure than paper documents and completely non-invasive. The eyeD Solution is the first equine identification system that is safe, easy to use and accurate. “Providing no more undue stress to animals, eyeD takes only minutes to capture a digital photo of the horse’s eyes, and all without restraining the horse during the process,” Knupp says.

Using the unique features of the animal’s iris, eyeD establishes an identification code similar to the way iris identification has been perfected in humans. A digital photo, called an eyePrint, is taken by a veterinarian of each of the horse’s eyes using a special camera. The images are electronically stored along with photos to pedigree registrations and medical records.

An eyePrint is more accurate than a fingerprint, and no two irises are alike. Even clones have different iris patterns. eyeD solution is now available to breed associations, commercial stables, horse owners and equine practitioners. Horse owners can sign up for eyeD online at www.eyeD.com. After completing online registration, they can contact their veterinarians to have their horses’ eyes scanned. As part of a limited Futurity Club offer, owners can enroll their horses for $50 with significantly reduced annual renewal fees in subsequent years. Futurity Club members also will receive a dewormer coupon upon enrollment.

With as many as 50,000 horses stolen each year, the eyeD solution provides owners with piece of mind and a greater chance of recovery. “Once a horse is enrolled, the eyeD identification can be attached to other pieces of information such as health certificates, health records, Coggins tests and interstate movement certificates,” Knupp says. “While it currently serves as a resource for horse recovery, additional benefits and features will be available in the coming months.”