TechMix® has refreshed and revamped its equine product portfolio. The revamp includes significant updates to the company’s bold visual identity as well as product renaming and repositioning. The updated product line adds eye-catching visual excitement to the retail space and enhances clarity surrounding product usage and benefits. Colorful graphic icons on the packaging now allow owners to match the product to their horse’s condition or their desired results, helping them make easier product selections.
Additionally, the line has been enhanced with a family of colostrum-based products, Colostru-BoostTM. Colostru-Boost products leverage the power of bioactive components from colostrum. Combining energy sources, direct-fed microbials, and other ingredients, the products boost horses’ performance and support their wellbeing—especially when gastric ulcers are a concern.
A common challenge for horse owners and retailers is understanding how supplements meet the horse’s specific needs and which products to recommend and trust. TechMix has answered these challenges with the revamped product line by simplifying supplementation choices for horse owners and providing retailers and veterinary clinics a full line of supplement solutions for their customers—all from one source.
“The updates we’ve made have been enthusiastically met by horse owners, trainers, veterinarians, and retailers. Our products provide customers all the benefits they need for enhancing horse performance and wellbeing” said Mike Nelson, President of TechMix.
The TechMix equine product portfolio offers numerous convenient products and includes the brands Equine BlueLite®, Colostru-Boost, Restart® Builder, Restart® Balancer, Restart® GutBugz, Restart® TriFlex, and Natu-Lax.
For more information, visit: http://www.techmixglobal.com
About TechMix
Since 1983, TechMix has been the leading innovator of technologies and products that support the physiologic needs of animals challenged by stress events and production demands. At TechMix, we listen to and work alongside producers and veterinarians to understand the challenges they face. It’s these relationships, along with our family-owned foundation, that enable us to remain nimble and quickly respond to animals’ evolving health needs. From our roots in hydration technology, we continue to innovate and develop highly effective non-pharma products—science-based solutions that meet the needs of agribusiness and its consumers globally. This platform is the core of our resolve to keep animals drinking, eating, and producing.
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