Members of the American Horse Council Marketing Alliance, creators of the Time to Ride initiative, are inviting all who plan to attend the AAEP Convention to join them at a public breakfast meeting and informational session on Monday, December 5, from 8-10 a.m.
The meeting will share recent Time to Ride success stories, plans for future program growth, and opportunities for involvement in the Marketing Alliance.
Time to Ride is the only initiative working toward growing the entire horse industry across all disciplines, breeds and segments. The collaborative efforts of the Marketing Alliance have activated more than 1,500 stables nationwide which have hosted more than 2,200 beginner-friendly horse events and introduced more than 92,000 new enthusiasts to horses in the last three years. These new enthusiasts are being nurtured into the industry’s next riders, competitors, horse owners, veterinary clients, retail consumers, subscribers, fans and organization members.
“Marketing Alliance members are looking forward to sharing the programs’ successes and networking with other industry stakeholders who share their belief in the mission of Time to Ride,” said Patti Colbert, Time to Ride spokesperson. “Time to Ride programs are efficiently using a relatively small amount of resources to enormously benefit the industry we all love and want to see grow and thrive in the future.”
The meeting will be held in the Orange County Convention Center, West Concourse, room 222A, at 8 a.m. on Monday, December 5. A continental breakfast will be served. Attendance is encouraged even if one’s schedule does not permit attending the entire meeting. To RSVP to the breakfast meeting please click here. For more info, please call 512-591-7811 or contact firstname.lastname@example.org.
The American Horse Council’s Marketing Alliance
Time to Ride is an initiative of the American Horse Council’s Marketing Alliance, formed to connect people with horses. It is designed to encourage horse-interested consumers to enjoy the benefits of horse activities. The AHC Marketing Alliance is made up of the following organizations: the American Association of Equine Practitioners, Active Interest Media (parent company of AAEP Media Partners EquiManagement and EQUUS), the American Quarter Horse Association, Dover Saddlery, Farnam, Merck, Merial, Morris Media Network Equine Group, Purina Animal Nutrition LLC, Platinum Performance, United States Equestrian Federation, and Zoetis.
Program Partners are Absorbine, the American Paint Horse Association, Equibrand the National Cutting Horse Association, the National Reining Horse Association, Rood and Riddle Equine Hospital, and the Texas A&M University Equine Initiative; Lumina Media, Pyranha Inc., the America’s Mustang Campaign, and Colorado State University Equine Sciences Program.
About the American Horse Council
The American Horse Council is a non-profit organization that includes all segments of the horse industry. While its primary mission is to represent the industry before Congress and the federal regulatory agencies in Washington, DC, it also undertakes national initiatives for the horse industry. Time to Ride, the AHC’s marketing alliance to connect horses and people, is such an effort. The American Horse Council hopes that Time to Ride will encourage people and businesses to participate in the industry, enjoy our horses, and support our equine activities and events. The AHC believes a healthy horse industry contributes to the health of Americans and America in many ways.