Following consistent growth and popularity of Bimeda Inc.’s Confidence EQ, the parent company announced plans to expand marketing efforts and packaging options today for the equine appeasing pheromone gel product line.
Since its release in 2015, Confidence EQ has become a leader in the equine calming space. Clinically proven to reduce stress in horses facing new and challenging environments, Confidence EQ is fast & long-lasting– takes effect in 30 minutes, lasts 2.5 hours, and can be reapplied as needed- making it an ideal solution to aid in equine anxiety. Easy administration capabilities, single-use packaging, and FEI compliant ingredients are just some of the reasons a high number of equestrians across all levels and disciplines, along with industry experts, are using the product every day.
Olympic hopeful and Pan-American Games Gold Medalist (2019), Tamie Smith, noted that the product has been “revolutionary for my horses in daily training, competition, and any situation they might find stressful. Confidence EQ is easy to apply, and best of all, it really works”.
With demand continuing to increase and retail sales climbing, Bimeda has invested in a variety of packaging options to suit consumer and retailer needs. 10-Pack and 2-Pack retailer displays, as well as consumer 2-Pack options, are now available. 10-Packs include attractive and informative retail-ready display boxes, with 2-Packs offering customers entry-level options and convenient travel-size alternatives.
“Ensuring our consumer experience and supporting our Confidence EQ retailers is something we care a great deal about. The positive feedback we have received about this product has been tremendous and we are excited about providing additional packaging options,” said Clark Weaver, Bimeda Equine Unit Business Manager, U.S.
Focused on the next phase of product expansion, additional marketing efforts have been added to support retail sales and generate brand awareness moving forward. Athlete partnerships, sampling campaigns and the recent launch of social media pages are among the new areas of focus.