This year, EquiManagement began providing an online version of the full magazine, including all editorial and advertising. We invite you to open and down load your personal version of the September-October 'Fear Buster' Special Issue of EquiManagement magazine in PDF format.
This issue was dedicated to business topics that can make equine practitioners cringe, and offering solutions (and support) to help you be less fearful of costly mistakes in your practice.
Most equine practices don't make as much money as they should because they don't know how to Plug Leaking Profit Margins (page 16). The good news is that the veterinary market has never been stronger. The bad news is that equine practices often aren't sharing in the boom that is being seen in the small animal vet market.
The author paints a picture of what a "healthy" practice looks like in five core areas that identify that a practice is:
- Consistently growing its top line (gross) revenue;
- Building and retaining a top-notch staff (i.e., leadership and people management);
- Managing and optimizing its supplier relationships and inventory costs;
- Providing exemplary care (both to its animal patients and its human clients); and
- Demonstrating timely and adept financial management.
Then she helps you understand what you can to do analyze and manage these areas if you do find a problem.
Internet Drug Sales: Combat or Cooperate?
Many veterinarians feel like their bottoms lines are under attack when forced to write prescriptions for drugs stocked in their practices. How do you handle these common requests from your clients? Learn more on page 30.
Conquering Stage Fright
Have you been asked to make a presentation at a local, regional or national meeting for horse owners or veterinarians? Use these tips to help you deliver your next presentation with confidence (page 36).
Understanding the businesses of other veterinarians in your area can help you be more competitive. Using examples and simple analytics, this article can help you determine where you can be more profitable based on what services your competitors are providing (page 43).
Genetic Testing in Practice
Don’t fear technology. Here are simple ways to integrate genetic testing into pre-purchase and poor-performance exams (page 48).
Ethics in Everyday Practice
Do you think you are alone in wondering about ethical situations in your practice? A study of veterinarians in the United Kingdom found that 57% of respondents experienced ethical dilemmas once or twice a week, while one-third of respondents faced ethical dilemmas three to five times per week. Read more on page 53.
Other items in this issue that you don't want to miss in this issue are:
- Our New Vet Column that discusses burnout, bullying and suicide in young vets on page 6.
- In our special editorial Quality of Life brought to you by Boehringer Ingelheim, the author talks about ranking your life priorities, the living as if that list were your rules for life. Read more on page 8.
- In our Keeping Up health and research column on page 8 we focus on wound care.
- Dr. Wendy Vaala of Merck discusses how to have parasite management conversations with clients on page 14.