KPP Introduces New Vet-Only Product Line: Wiser Concepts Nutritional Supplements


Kentucky Performance Products, LLC (KPP), a leading equine supplement company, has launched the Wiser Concepts line of nutritional supplements. Wiser Concepts supplements are available only through veterinarians. As a team, veterinarians and horse owners will choose the supplements that best address each horse’s individual needs. By obtaining expert guidance from their veterinarians, horse owners can take the guesswork and worry out of purchasing supplements.

The first rollout of Wiser Concepts supplements included BoneWise, a unique source of calcium and trace minerals developed to maintain strong resilient bones; ProbioticWise, for horses challenged by diarrhea and other hindgut imbalances; and Elevate Concentrate and Elevate W.S., both highly bioavailable sources of natural vitamin E. ElectrolyteWise, FootWise, G.I.Wise, JointWise, NutrientWise and WeightGainWise complete the line, for a total of 10 initial products.

Wiser Concepts supplements are affordable, research-proven and targeted. Because horse owners will now be consulting directly with their veterinarian, they will be more confident that their horses are getting the nutritional support they need exactly when they need it the most.

For more information on the Wiser Concepts Program visit or call 859-873-2974.

KPP markets a complete line of research-proven horse supplements, including Neigh-Lox, Elevate, Joint Armor, and Summer Games Electrolyte. Since 1998, Kentucky Performance Products has simplified a horse owner’s search for research-proven nutritional supplements that meet the challenges facing modern horses. KPP supplements target specific nutritional needs and are formulated to complement today’s feeds, thus safeguarding against over-supplementation. Each product is scientifically formulated and made with high-quality ingredients at certified manufacturing facilities. Kentucky Performance Products is proud to offer a quality assurance promise backed by a money-back guarantee. Kentucky Performance Products brings you supplements you can count on because the horse that matters to you matters to us.

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