Marketing & PR

Veterinarians Should Develop Industry Partnerships with Value

by Mike Pownall, DVM, MBA
Veterinarians should view relationships with industry partners in the same way that our clients view our veterinary services, with a focus on excellence in our services and value...

Develop These Five Marketing Skills

by Katie Navarra
Marketing: the activities that are involved in making people aware of a company’s products, making sure that the products are available to be bought, etc. (

Research Your Marketplace

by Katie Navarra
Researching your current and potential clients—and using national research findings—can help you determine business directions and goals.

Sing Your Praises

by Lisa Munniksma
Press releases are a traditional public relations tool that is still valuable in today’s digital media world.

Telling Your Story

by Katie Navarra
Your ‘story’ is who you are and what you do. Be ready to tell it through many channels.

EBMS Business Education Program 2014

by Kimberly S. Brown
While no two equine practices are the same, Equine Business Management Strategies' 2014 Business Education Program helped veterinarians and vet practice managers gain a better understanding...

Business from the AAEP Convention

by Amy Grice, VMD, MBA
The 2015 AAEP Convention offered multiple sessions on business, with topics to fit every practitioner's level of interest and experience. The overall theme for the business sessions was...

Telling Your Story

by Nancy S. Loving DVM
Think back to the last client who couldn't thank you enough for helping her horse during an emergency. Chances are the client called in a state of panic to request your services. During the...

Hosting an Educational Event

by Katie Navarra
It's a given that you'll see your clients every spring for routine vaccinations, but how often throughout the remainder of the year do you connect with them? Training and breeding...

Getting the Business in Nashville

by Milton C. Toby, JD
Enhancing clinical competency is the core of most continuing education programs for veterinarians, and rightly so. A favorable patient outcome is related directly to the clinical expertise of the...

Six Tips for Crisis Communication

by Timothy Sellnow PhD
The explosion of social media has not changed human nature. The inclination to share rumors, speculation, gossip, and scandalous...

Be Savvy on the Internet

by Christine DeHerrera
In this column in the last issue of EquiManagement, we discussed the importance of marketing your practice during a struggling economy. Although it may be tempting to cut your budgets, focus instead...

Do You Facebook?

by Mike Pownall, DVM
Social media is an effective and easy way for veterinary practices to engage current and potential clients. It can enhance client loyalty and drive new business to your practice. In fact, a recent...

Working the Network

by Mike Pownall, DVM
In the past, veterinary practice promotion meant handing out business cards. If you were trying to extend your reach you might send out a newsletter, advertise in the Yellow Pages, arrange a client...

Take Time To Plan

by Christine DeHerrera
Marketing stress can be greatly reduced simply by planning.

News List

Keeping Up from the 2016 AAEP Convention: Effect of Dose and Diet on Omeprazole
A topic from the 2016 AAEP Convention focused on the effects of diet and dose on the duration and potency of acid suppression from administration of omeprazole used for treatment and prevention of gastric ulcer syndrome... Read More
Multiple Reports of Strangles and EHV-4 in Nevada
The Nevada Department of Agriculture (NDA) began receiving accounts of horses exposed to equine herpesvirus type-4 (EHV-4) and Streptococcus equi... Read More
Equine Herpes Virus Confirmed in Texas Horse
The Texas Animal Health Commission (TAHC) confirmed equine herpes myeloencephalopathy (EHM), the neurologic disease linked to equine herpesvirus type 1, in a Denton County barrel racing horse on... Read More
USEF Agrees to Grant Farmer/Glefke Rehearing Request
The United States Equestrian Federation Hearing Committee has granted a request for a rehearing in the case against Kelley Farmer and Larry Glefke for the presence of GABA in the horse... Read More

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Vision & Mission Statements for Equine Practices
Crafting mission and vision statements for your equine veterinary practice will help you, your employees and your clients understand the core values of your business. Read More
The Perfect Outdoor Exam Area
Veterinarians need to consider safety and utility in their outdoor exam areas. Read More
Veterinary Jobs in Industry
Equine practitioners who are looking for alternatives to private or group practice might find their answers in the business world. Read More
Can You Afford (Not to Do) Welfare and Charity Work
Colleagues discuss the pros and cons of equid welfare work. Read More

Most Read

Veterinarians Get a Leg Up in the War Against Equine Dermatitis
EPD is not a specific diagnosis. It is a syndrome. A term--scratches, dew poisoning, greasy heel, mud fever, foot rot, cracked heels--to describe cutaneous lesions caused... Read More
EQUIOXX (firocoxib) Tablets Receive FDA Approval
For almost 10 years, EQUIOXX (firocoxib) has been the only coxib non-steroidal anti-inflammatory drug (NSAID) approved for use in horses. Now, this once-daily treatment to control joint pain and... Read More
Madigan Foal Squeeze Procedure for Neonatal Maladjustment Syndrome
Veterinary researchers at the University of California, Davis, are teaming up with their colleagues in human medicine to investigate a troubling disorder in newborn horses and are exploring possible... Read More
FDA Issues Warning Letters for Unapproved Omeprazole Drugs Marketed for Use in Horses
The U.S. Food and Drug Administration has issued nine warning letters to companies arketing unapproved animal drugs containing omeprazole. These products have not been reviewed by the FDA for safety... Read More