Marketing & PR

Develop These Five Marketing Skills

by Katie Navarra
Marketing: the activities that are involved in making people aware of a company’s products, making sure that the products are available to be bought, etc. (

Research Your Marketplace

by Katie Navarra
Researching your current and potential clients—and using national research findings—can help you determine business directions and goals.

Sing Your Praises

by Lisa Munniksma
Press releases are a traditional public relations tool that is still valuable in today’s digital media world.

Telling Your Story

by Katie Navarra
Your ‘story’ is who you are and what you do. Be ready to tell it through many channels.

EBMS Business Education Program 2014

by Kimberly S. Brown
While no two equine practices are the same, Equine Business Management Strategies' 2014 Business Education Program helped veterinarians and vet practice managers gain a better understanding...

Business from the AAEP Convention

by Amy Grice, VMD, MBA
The 2015 AAEP Convention offered multiple sessions on business, with topics to fit every practitioner's level of interest and experience. The overall theme for the business sessions was...

Telling Your Story

by Nancy S. Loving DVM
Think back to the last client who couldn't thank you enough for helping her horse during an emergency. Chances are the client called in a state of panic to request your services. During the...

Hosting an Educational Event

by Katie Navarra
It's a given that you'll see your clients every spring for routine vaccinations, but how often throughout the remainder of the year do you connect with them? Training and breeding...

Getting the Business in Nashville

by Milton C. Toby, JD
Enhancing clinical competency is the core of most continuing education programs for veterinarians, and rightly so. A favorable patient outcome is related directly to the clinical expertise of the...

Six Tips for Crisis Communication

by Timothy Sellnow PhD
The explosion of social media has not changed human nature. The inclination to share rumors, speculation, gossip, and scandalous...

Be Savvy on the Internet

by Christine DeHerrera
In this column in the last issue of EquiManagement, we discussed the importance of marketing your practice during a struggling economy. Although it may be tempting to cut your budgets, focus instead...

Do You Facebook?

by Mike Pownall, DVM
Social media is an effective and easy way for veterinary practices to engage current and potential clients. It can enhance client loyalty and drive new business to your practice. In fact, a recent...

Working the Network

by Mike Pownall, DVM
In the past, veterinary practice promotion meant handing out business cards. If you were trying to extend your reach you might send out a newsletter, advertise in the Yellow Pages, arrange a client...

Take Time To Plan

by Christine DeHerrera
Marketing stress can be greatly reduced simply by planning.

Dealing With Negative Social Media

by Mike Pownall, DVM
Q: A client got angry at me because we accidentally overcharged her. We were more than willing to rectify the problem, but before we could do so, she wrote some unpleasant things about us on her...

News List

EDCC Reports New EHV-1 Case at Fair Grounds Racetrack
On January 13, 2017, a new case of EHV-1 in Barn 45 at the Fair Grounds racetrack was moved to isolation... Read More
EDCC Reports Additional Strangles Premises in Florida
On January 14, one premise in Alachua County, Florida, was placed under quarantine for clinical signs consistent with strangles. The clinical horse was purchased from another farm also currently under strangles quarantine... Read More
EDCC Report on EHV-1 Fair Grounds, Louisiana, Outbreak Update
On Tuesday, January 10, 2017, two suspect horses that had previously tested negative for EHV-1 on both nasal and blood samples retested positive for EHV1 non-neuropathogenic strain at the Louisiana Animal Disease Diagnostic Lab... Read More
EDCC Reports Strangles in Union County, Florida
On January 13, one premise in Union County, Florida was placed under quarantine for strangles after PCR results returned positive for three of the 13 horses on the property. All three horses had recently performed at a roping event in Trenton, Florida... Read More

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Preparing Your Practice for 2017
Does your business need to expand or contract―or are you situated ‘just right’ in your plan? Read More
Prescription Management
You can provide better medical treatment for your clients and improve your business with prescription management options. Read More
Develop These Five Marketing Skills
Marketing: the activities that are involved in making people aware of a company’s products, making sure that the products are available to be bought, etc. ( Read More
Bricks and Sticks: Veterinary Hospital Construction
When building a clinic, make sure you understand the difference between traditional construction and prefab. Read More

Most Read

Veterinarians Get a Leg Up in the War Against Equine Dermatitis
EPD is not a specific diagnosis. It is a syndrome. A term--scratches, dew poisoning, greasy heel, mud fever, foot rot, cracked heels--to describe cutaneous lesions caused... Read More
EQUIOXX (firocoxib) Tablets Receive FDA Approval
For almost 10 years, EQUIOXX (firocoxib) has been the only coxib non-steroidal anti-inflammatory drug (NSAID) approved for use in horses. Now, this once-daily treatment to control joint pain and... Read More
Madigan Foal Squeeze Procedure for Neonatal Maladjustment Syndrome
Veterinary researchers at the University of California, Davis, are teaming up with their colleagues in human medicine to investigate a troubling disorder in newborn horses and are exploring possible... Read More
FDA Issues Warning Letters for Unapproved Omeprazole Drugs Marketed for Use in Horses
The U.S. Food and Drug Administration has issued nine warning letters to companies arketing unapproved animal drugs containing omeprazole. These products have not been reviewed by the FDA for safety... Read More