Modern technology enables veterinarians and clients/patients to interact when the vet and horse (or other animal) cannot physically be in the same location. Telemedicine can be conducted through smart phones, computers, ipads or other devices.
Telemedicine is not a new service to many equine veterinarians; they often look at photos or videos of horses to determine next steps of care. While some veterinarians charge for this time and these services, not all do. However, with increased biosecurity measures in place because of the COVID-19 pandemic, the business climate is changing. Telemedicine should become a paid service for veterinary practitioners.
Our guest on this webinar is Mike Pownall, DVM, MBA, a partner in Oculus Insights. That company is focused on helping veterinarians and other members of the animal health care industry improve their businesses.
In this webinar, Pownall and Kim Brown, Publisher of EquiManagement, talk about:
- why vets should use telemedicine
- when vets should and shouldn't use telemedicine
- how to use telemedicine
About Dr. Pownall
Pownall and his wife, Dr. Melissa McKee, started McKee-Pownall Equine Services in 2002. They have grown to include two equine clinics in the Toronto, Ontario, area. Even as a veterinary student, Pownall had a strong interest in the business side of veterinary practice. In 2015, Pownall became a principal of Oculus Insights, a business education company that offers various business education opportunities to veterinarians of all species.