Aspen Veterinary Resources Launches New Look and New Branding

Aspen Veterinary Resources, Ltd, an Animal Health International company, today introduces a new look, new logo and new branding in support of its line of beef cattle, dairy cattle, equine, swine and poultry products. Aspen Veterinary Resources products are specifically designed to prevent and treat animal illness and optimize their health and performance, and are available exclusively through Animal Health International for distribution to dealer and farm stores, nationwide.

“Now is the perfect time to refresh the Aspen brand and Aspen logo to ensure it is in sync with who we are and where we are going,” said Bernadette Bergan, House Brands Product Manager for Animal Health International. Continued Bergan, “After careful consideration, we chose a new logo that represents our original values, but with a more modern look that captures Aspen’s future direction. We’ve also redesigned our product labels and labeling to ensure our customers have clear, concise information at their fingertips so they can make the best choice for the animals in their care.”

Aspen’s new look and labeling increases each product’s shelf presence and shelf appeal, and retailers will be supported with point-of-purchase materials, shelf-talkers, and other materials to assist their retail customers in the transition from old label to new. “We’re working hard to make sure our farm store and dealer store customers have all they need to understand, support and communicate this transition to their customers,” said Bergan.

Aspen Veterinary Resources will be introducing their new look and new labeling throughout the first quarter of 2015, and effecting this transition with direct one-on-one meetings with many dealer and farm store customers, dealer store and farm store buying group meetings, and at animal health industry meetings and trade hows. Emphasis and attention will focus on retail point-of-purchase materials and other retail support activities.

Aspen Veterinary Resources, Ltd. markets and distributes three distinct product lines under the Aspen brand: Aspen Feed Technologies, whose product line focuses on forage and feed conditioners and inoculants, Aspen Dairy Solution®, providing dairy sanitation and milk quality solutions to dairy farms and farmers, and Aspen Veterinary Resources, which provides animal health and care products across all livestock species, and equine. Further, Aspen also markets the First Companion canine vaccines, and other companion animal and equine products. “At Aspen we focus on all aspects of health from improved feed, nutrition intake, disease prevention, calving, milking, growth, and performance. All the products our customers need to keep their animals at optimum health and performance,” said Bergan, adding “in total, Aspen provides over 500 products under these labels.”

In addition to face-to-face meetings with dealer stores and farm stores, Aspen Veterinary Resources, Ltd will be showcasing its new branding and new products at the following trade shows:

January 16, 2015, San Marcos, TX, Animal Health International Dealer Trade show, contact

January 19, 2015, Biloxi, MS, Animal Health International Dealer Trade Show, contact

Feb. 4, 5 + 6, 2015, Reno, NV, Animal Health International Dealer Trade Show=-, contact

Feb. 10 + 11, 2015, Bettendorf, IA, Animal Health International Dealer Trade Show, contact

March 3 + 4, 2015, Lebanon, PA, Animal Health International Dealer Trade Show, contact

(Please note, the above Dealer Trade Shows are for current or prospective Animal Health International dealer store or farm store distribution customers.)

For more information, please visit or

Animal Health International, Inc. is the leading full-line animal health products, services and technologies company in North America, representing and distributing products for more than 1000 manufacturers in the areas of companion animal, equine, beef and dairy cattle, poultry and swine. Animal Health International meets the needs of our customers and suppliers with strategically-located distribution points, more than 400 sales and customer service representatives, innovative technologies, and the broadest offering in the industry. Animal Health International has been serving the animal health community for more than 40 years by providing our dealer, producer and veterinary customers quality products, services and technologies at competitive prices, by partnering with and supporting both leading and emerging manufacturer partners, and by engaging and developing motivated and talented employees at all levels. We proudly give back to the communities we serve through the funding and support of education initiatives, leadership on important industry topics, and by continued support of youth in agriculture.

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