The NAEP Announces Brand Evolution

The NAEP has announced the next step in its brand evolution, including a name change, a logo update and an updated purpose statement.
NAEP new logo

The board of directors of the NAEP is proud to announce the next step in the organization’s evolution. With a refined mission focused on equine practitioners working together for the betterment of the health of the horse, the board voted unanimously to recognize this as a wider pursuit beyond the North East and change the name to National Alliance of Equine Practitioners. The new name comes with a brand campaign that includes an updated identity which reflects the organization’s mission to work together for the horse to a national audience.  

“Our association has transformed dramatically over the past few years and it became clear, to all of us, that the perceptions of the NAEP have not evolved at the same pace,” said Dave Dawson, Chief Executive Officer. “The name change marks a significant shift both at the board level and outwardly, with a strategy hyper-focused on the national audience of equine practitioners. The NAEP’s core values of inclusion, inter-professional education and growth will power the association’s future as we work towards stronger alliances in the industry. We look forward to serving our membership and the industry as a whole as we undertake the next step of this journey.”

The new brand identity will be celebrated at this year’s Saratoga Vet & Farrier Conference, September 27 – 30th, 2023, in Saratoga Springs, NY. Updated signage showcasing the elements of the rebranding will be prominently displayed throughout the event. The board of directors will be present to answer any questions and discuss the new direction of the organization. We encourage everyone to attend and learn more about the future of the National Alliance of Equine Practitioners. 

Initial Elements of The NAEP’s Brand Evolution Include:

Our brand seal was born out of a desire to honor and symbolize the idea of veterinarian and farrier collaboration and has evolved in illustrate the alliance between all equine practitioners. The seal was designed to evoke the feeling of higher education in our field of work which is at the heart of the NAEP’s programs for their members and the global community of equine professionals.

Updated Brand Purpose Statement: 

This is what teamwork looks like.

This is what hands on inter-professional education looks like.

We believe that this is the future of Equine Care:

Science, medicine, artisanship, experience, and better solutions through collaboration.

We’re working side by side and learning from each other.

Together, For The Horse™.

About the NAEP

We are a world-class provider of quality RACE approved continuing education, industry related networking and a growing resource hub. The NAEP encourages veterinarians, farriers and all equine practitioners to work together for the well-being of the horse.

Learn more at www.thenaep.com  and connect with us on social media.

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