The Business of Practice: Veterinary Social Marketing 101

Social media is a great way for veterinarians to share information and education with their clients and potential clients. iStock/Terry

In Episode 11 of The Business of Practice podcast, we talk to Caitlin DeWilde, DVM, about Veterinary Social Marketing 101. DeWilde founded The Social DVM in 2013, when she recognized the untapped potential of veterinarians to easily and affordably connect with their clients through social media. The Social DVM is the veterinary industry’s only DVM-owned and -founded social media consulting firm. DeWilde and her team of veterinary professionals work with individual veterinarians, veterinary practices of all sizes, and national industry groups to help craft a creative, unique and effective marketing strategy. DeWilde has served as president for the Greater St. Louis Veterinary Medical Association, and she currently sits on the Missouri Veterinary Medical Foundation board.




Episode transcript coming soon

The Business of Practice podcast is brought to you by Dechra Veterinary Products.


  • Why is social media a great marketing tool for equine vets?
  • How do you address these concerns?
    • I don’t have time
    • I’m not social media savvy
    • I’m worried about negative comments
  • What do tell about on social media?
  • How do you use social to build loyalty?
  • Ho can you use social media to get clients to behave as you want … i.e., how to communicate, set boundaries

The Business of Practice podcast is brought to you by Dechra Veterinary Products.

Trending Articles
oral medication horse
Effects of Stopping Omeprazole Treatment in Horses
Four Texas Horses Positive for EIA
HS EATL ID research for riding, research for eas, gray horse, fleabitten  - 9
New Publication Showcases Peer-Reviewed Research for Equine Assisted Services and Horse-Human Interaction
Purebred stallion in bandages standing on pasturage. Multicolored exterior image
Research Spotlight: Sudden Death in Horses

"*" indicates required fields

Get the best from EquiManagement delivered straight to your inbox once a week! Topics include horse care, disease alerts, and vet practitioner updates.

Additional Offers

This field is for validation purposes and should be left unchanged.