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Merck Animal Health Brings EquiTrace to U.S. Through Strategic Partnership

The EquiTrace App supports real-time temperature monitoring, location identification and secure data-sharing among horse care team members.
EquiTrace app in use

Getting readings from the chip to your smartphone is simple with the EquiTrace app.

Merck Animal Health, known as MSD Animal Health outside of the United Stated and Canada, a division of Merck & Co., Inc., Kenilworth, N.J., USA (NYSE:MRK), today announces its strategic U.S. partnership with Irish-based technology company EquiTrace Ltd., creators of the EquiTrace platform. Through the EquiTrace smartphone app, the entire horse care team can securely update and access each horse’s GPS location and medical record in one convenient location. The app also works in conjunction with Merck Animal Health’s Bio-Thermo microchips, allowing horse care professionals to instantly read, graph and monitor a horse’s temperature.

Ron McDaniel, Director of U.S. Equine Sales, Merck Animal Health. “By enabling convenient digital temperature monitoring, we’re able to make life easier for busy veterinary and farm teams while providing them with tools to help efficiently identify illness and monitor disease outbreaks.”

Accurate, Flexible Information Gathering

EquiTrace, which can be used with individual horses or at large barns, is compatible with any microchip but must be coupled with a Bio-Thermo microchip to access the temperature-sensing functionality. Bio-Thermo microchips measure a horse’s temperature within one-tenth of a degree and provide access to a horse’s identification. Both the EquiTrace app and Bio-Thermo microchips work with the Global Pocket Reader Plus and the HomeAgain UWSR+ microchip readers, and the EquiTrace app is available for iPhones or Androids. In addition, the Bio-Thermo microchip is compliant with the International Organization for Standardization (ISO) Standards 11784 and 1178 and meets requirements of both the International Federation for Equestrian Sports (FEI) and the United States Equestrian Federation (USEF).

“We are excited to partner with Merck Animal Health to bring EquiTrace to the U.S.; the technology streamlines health recordkeeping, a task that has traditionally been hard to maintain in busy barns,” saidEquiTrace founder Kevin Corley, BVM&S, PhD, DACVIM, DACVECC, MRCVS. “The combination of Bio-Thermo microchips with our software enables rapid identification of temperature fluctuations in a horse at the stroke of a microchip scanner. This is essential to managing infectious diseases, such as equine herpesvirus, influenza and strangles. As an internal medicine specialist, I’m delighted to contribute to a novel temperature monitoring system that’s effective without stressing the horse or the barn team.”

EquiTrace data is encrypted, and each barn’s data is private. The EquiTrace account owner authorizes others to access data securely through the app. All EquiTrace functions are available with no internet connection for easy access at the barn or on the road. New data is synced when the app is opened with internet connection. To download EquiTrace, visit the App Store or Google Play. Learn more at www.equitrace.app or contact your Merck Animal Health equine sales representative.

About Merck Animal Health

For 130 years, Merck, a leading global biopharmaceutical company, has been inventing for life, bringing forward medicines and vaccines for many of the world’s most challenging diseases. Merck Animal Health, a division of Merck & Co., Inc., Kenilworth, N.J., USA, is the global animal health business unit of Merck. Through its commitment to The Science of Healthier Animals®, Merck Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals and the people who care for them. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. Merck Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit www.merck-animal-health.com and connect with us on LinkedIn, Facebook, Twitter and Instagram.

EquiTrace microchip app

Editor's note: To learn more about the EquiTrace microchip app and its use for veterinarians, listen to this EquiManagement podcast or watch this webinar.

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