In an article from the British Veterinary Association’s In Practice, author Alison Lambert discusses how the reception of your clients at your practice plays a critical role in your business. This paper can be purchased online.

Abstract

Often the first port of call for clients, reception is an important part of any practice. It is all the more vital for equine practices as horse owners may rarely visit the premises. Alison Lambert explains how to make the most of this crucial point of contact, to increase client experience and appointments.