Press Release Template

Sponsored by EquiManagement.com
Credit: Kimberly S. Brown Share with clients your favorite presentation and why you think it was important.

Credit: Kimberly S. Brown Share with clients your favorite presentation and why you think it was important.

The following is a template for a press release from your practice.You can copy and paste this text into a Word document. There also is a PDF you can download and keep to help remind you what you should have in a press release.

Your press release should include the basics of what your "news" is that you are relaying to your clients or the horse industry.

For example, if you attended the AAEP Convention and want to send out a press release to your clients or the local media, make sure you include:

Who I am [name and practice]

What I did [I went to AAEP]

Where [Nashville, TN]

When [Dec. 6-10]

Why [To learn more about…]

My favorite presentations were…

What this means to you, my client…

Following is the template you can use for a one-page press release. You an also download a PDF of this template for reference by clicking on the link below.

Press Release Template for EM.com

[company logo here}

For Immediate Release


[person’s name, address, email, phone, i.e.]

Sally Brown

Office Manager

Smith Veterinary Services

7890 Horse Happy Lane

Parkside, PA 65712



[date , i.e., July 30, 2014, city, state] – {Your news lead goes here. Make sure it is a few short sentences that make up a paragraph that tells what the news is. This is not a feature article; get to the point. If someone only publishes that first paragraph, does it tell the whole story? For example:]

Smith Veterinary Services is happy to announce the addition of John Jones, DVM, DACVS, to our practice. Dr. Jones is a board certified surgeon who will expand our surgical and lameness services to clients in the Parkside, Pennsylvania, area.

[Next add more information about Dr. Jones and your practice; do not use long sentences or paragraphs, and do not exceed one page]

[End the press release with a paragraph that lets people know how they can get in touch with you for more information, including your address, phone, email, website and social media.]

[If you send this press release to news media, add an additional paragraph at the bottom that says photos are available by contacting a specific person with email and phone, and let media outlets know that Dr. Jones is available for interviews by contacting a specific person with email and phone.]



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