FEATURE STORY

Who's On The Web?

Q Are horse owners really utilizing these social networks, and can we effectively reach them through these?—Dr. Mark Meddleton, Meddleton Equine, Algodones, New Mexico A The days of thinking that only teenagers are using Facebook and Twitter have passed. More and more, it is adults who are using social media platforms. Currently, 50 percent of Internet users in North America are on Facebook, and of these, 55 percent are over the age of 26, according to Facbook’s own numbers. Horse owners are very Internet-savvy, according to the Brakke Consulting, Inc. “Equine Megastudy 2” released in 2009. It found that the average horse owner in the study spent between six and 10 hours per week on the Internet researching or buying equine products or services, and 43 percent are on Facebook. The question is, now that we know horse owners are using social media, how can we effectively reach them? Over the past several issues of EquiManagement, we have reviewed in detail how to use Facebook, YouTube and Twitter in an equine practice to both reinforce relationships with existing clients and to attract new clients to a practice. There are two things a veterinary... Continue Reading

More Articles

A Diagnostic Approach to Equine Glanders in Germany

by Equine Disease Quarterly

Glanders, one of the oldest known zoonotic infectious diseases, is caused by the bacterium Burkholderia mallei. Infection with B. mallei may cause clinical signs in horses after an incubation time of... Read More

Prep For Sale

by Leslie Mamalis, MBA, MSIT

Recently I spoke with a veterinarian who wants to practice for 50 years. She has put in 44 years towards achieving that goal, although to her it has less to do with accomplishing an objective and more... Read More

Does Temporomandibular Joint Pathology Affect Performance in an Equine Athlete?

by Kimberly S. Brown

An article will appear in the March issue of Equine Veterinary Education that discusses the temporomandibular joint and problems in a high-level dressage horse with decreased performance. The article... Read More

Current Issue

Business from the AAEP Convention
The 2015 AAEP Convention offered multiple sessions on business, with topics to fit every practitioner's level of interest and experience. The overall theme for the business sessions was... Read More

Featured Product

Nyquist Gains Victory at the 142nd Kentucky Derby

Longines, the internationally renowned Swiss watch brand and Official Timekeeper of the Triple Crown, celebrated the 142nd running of the Kentucky Derby on Saturday by awarding Nyquist, owner, trainer and jockey with elegant timepieces at the exclusive Winners’ Circle Party.   As the Official Watch and Timekeeper of the Triple Crown, Longines was proud to be an integral part of the 142nd running of the Kentucky Derby and support America’s greatest race. Nyquist, ridden by Mario Gutierrez, clocked in at 2:01.31, racing past Exaggerator and Gun Runner to win the Kentucky Derby – the Most Exciting Two Minutes in Sports. Amy Figueroa, US Brand Manager at Longines, presented owner, trainer and jockey of Nyquist with watches from The Longines Master Collection after an incredible win. The Longines Master Collection brings together classical elegance and watchmaking expertise. All range of requirements can be satisfied by the choice of displays offered by the... Continue Reading

News

Belmont Fan Bash to Benefit Thoroughbred Aftercare Alliance and Thoroughbred Retirement Foundation
America's Best Racing (ABR), a multimedia fan-development and awareness-building platform of The Jockey Club, today announced the second annual Belmont Fan Bash will be held Thursday, June 9... Read More
UC Davis Acquires First Equine PET Scanner
The UC Davis veterinary hospital recently acquired a positron emission tomography (PET) scanner, becoming the first veterinary facility in the world to utilize the imaging technology for equine... Read More
The Ohio State Staff Design Contraceptive for Wild Horses
While we're often concerned with the population decline of certain species, there are some animals that thrive a little too well, such as the wild horse and burro (a small... Read More
EDCC Confirms EEE in South Carolina May 24
The Equine Disease Communication Center (EDCC) offers alerts about equine diseases that have been confirmed by reliable sources. The following information is from the EDCC. Read More

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