Be Savvy on the Internet

How to increase contact with your customers easily and cost effectively.

In this column in the last issue of EquiManagement, we discussed the importance of marketing your practice during a struggling economy. Although it may be tempting to cut your budgets, focus instead on the proper expenditure of funds. Assessing your marketing programs to ensure a return on your investment and increasing contact with your existing customers are the keys to success. The Internet is potentially one of your most cost-effective marketing tools. While you may be cutting back in other areas of your budget, leave room in your financials for your website, e-newsletters and other e-marketing tactics. With ever-evolving technology, the Internet overwhelms many veterinarians, who are left puzzled as to how to use this invaluable tool effectively. The best advice for the current economic climate? Be up to date, but keep it simple. Does Your Website Represent Your Practice? Hopefully your practice has a website. If not, include this critical marketing tool in your strategy as soon as possible. The look and feel of your website should represent the mission of your practice. If you provide state-of-the-art services and care, your site should convey these... Continue Reading

More Articles

2014 AAEP Resort Symposium Articles on IVIS

by Kimberly S. Brown

IVIS has posted the proceedings of the 2014 AAEP Resort Symposium held in Rio Grande, Puerto Rico. You can find these articles (and many others) on the IVIS website... Read More

What are the Consequences of the Equine Slaughter Ban on Horse Prices?

by Kimberly S. Brown

A recent article in the Journal of Agricultural and Applied Economics looked at how the ban on slaughter has affected the prices of horses. The researchers said they also looked at how show... Read More

EBMS Business Education Program 2014

by Kimberly S. Brown

While no two equine practices are the same, Equine Business Management Strategies' 2014 Business Education Program helped veterinarians and vet practice managers gain a better understanding... Read More

Current Issue

Veterinarians Should Develop Industry Partnerships with Value
Veterinarians should view relationships with industry partners in the same way that our clients view our veterinary services, with a focus on excellence in our services and value... Read More
AVMA Third Annual Economic Summit
On October 21, 2015, the third AVMA Economic Summit drew more than 200 veterinarians, academicians and economists to Chicago for the one-day meeting. Led by Michael Dicks, PhD, the team of doctoral... Read More
Preparing Your Practice for 2017
Does your business need to expand or contract―or are you situated ‘just right’ in your plan? Read More
Storing Vaccines in Cold Weather
As winter is upon us, veterinarians are out and about performing routine preventive work, including immunization boosters. Maintaining vaccines at an appropriate temperature during transport, storage... Read More

Featured Product

Texas A&M Clinical Trial Indicates Equithrive Joint is Effective Therapy for Equine Hock Lameness

Research published in the September 15 issue of the Journal of the American Veterinary Medical Association provides supporting proof that the oral supplement, Equithrive Joint, is an effective therapy for equine hock lameness. The study, “A randomized, controlled trial of the effects of resveratrol administration in performance horses with lameness localized to the distal tarsal joints,” was led by Ashlee E.Watts, DVM, PhD, DACVS. Watts is a board certified large animal surgeon in the Department of Large Animal Clinical Sciences at Texas A&M University, and Director of the Comparative Orthopedics and Regenerative Medicine Laboratory at Texas A&M University. A Pioneer in Clinical Research of Equine Supplements “This was a two-year research project and it is very exciting to me because blinded, randomized and controlled clinical trials are not commonly performed in equine veterinary medicine. This type of study is especially rare in the equine supplement... Continue Reading


Keeping Up from the 2016 AAEP Convention: Effect of Dose and Diet on Omeprazole
A topic from the 2016 AAEP Convention focused on the effects of diet and dose on the duration and potency of acid suppression from administration of omeprazole used for treatment and prevention of gastric ulcer syndrome... Read More
Multiple Reports of Strangles and EHV-4 in Nevada
The Nevada Department of Agriculture (NDA) began receiving accounts of horses exposed to equine herpesvirus type-4 (EHV-4) and Streptococcus equi... Read More
Equine Herpes Virus Confirmed in Texas Horse
The Texas Animal Health Commission (TAHC) confirmed equine herpes myeloencephalopathy (EHM), the neurologic disease linked to equine herpesvirus type 1, in a Denton County barrel racing horse on... Read More
USEF Agrees to Grant Farmer/Glefke Rehearing Request
The United States Equestrian Federation Hearing Committee has granted a request for a rehearing in the case against Kelley Farmer and Larry Glefke for the presence of GABA in the horse... Read More

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Recent Articles

Vision & Mission Statements for Equine Practices
Crafting mission and vision statements for your equine veterinary practice will help you, your employees and your clients understand the core values of your business. Read More
The Perfect Outdoor Exam Area
Veterinarians need to consider safety and utility in their outdoor exam areas. Read More
Veterinary Jobs in Industry
Equine practitioners who are looking for alternatives to private or group practice might find their answers in the business world. Read More
Can You Afford (Not to Do) Welfare and Charity Work
Colleagues discuss the pros and cons of equid welfare work. Read More

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Veterinarians Get a Leg Up in the War Against Equine Dermatitis
EPD is not a specific diagnosis. It is a syndrome. A term--scratches, dew poisoning, greasy heel, mud fever, foot rot, cracked heels--to describe cutaneous lesions caused... Read More
EQUIOXX (firocoxib) Tablets Receive FDA Approval
For almost 10 years, EQUIOXX (firocoxib) has been the only coxib non-steroidal anti-inflammatory drug (NSAID) approved for use in horses. Now, this once-daily treatment to control joint pain and... Read More
Madigan Foal Squeeze Procedure for Neonatal Maladjustment Syndrome
Veterinary researchers at the University of California, Davis, are teaming up with their colleagues in human medicine to investigate a troubling disorder in newborn horses and are exploring possible... Read More
FDA Issues Warning Letters for Unapproved Omeprazole Drugs Marketed for Use in Horses
The U.S. Food and Drug Administration has issued nine warning letters to companies arketing unapproved animal drugs containing omeprazole. These products have not been reviewed by the FDA for safety... Read More