How to increase contact with your customers easily and cost effectively.
In this column in the last issue of EquiManagement, we discussed the importance of marketing your practice during a struggling economy. Although it may be tempting to cut your budgets, focus instead on the proper expenditure of funds. Assessing your marketing programs to ensure a return on your investment and increasing contact with your existing customers are the keys to success.
The Internet is potentially one of your most cost-effective marketing tools. While you may be cutting back in other areas of your budget, leave room in your financials for your website, e-newsletters and other e-marketing tactics.
With ever-evolving technology, the Internet overwhelms many veterinarians, who are left puzzled as to how to use this invaluable tool effectively. The best advice for the current economic climate? Be up to date, but keep it simple.
Does Your Website Represent Your Practice?
Hopefully your practice has a website. If not, include this critical marketing tool in your strategy as soon as possible.
The look and feel of your website should represent the mission of your practice. If you provide state-of-the-art services and care, your site should convey these...