Q Are horse owners really utilizing these social networks, and can we effectively reach them through these?—Dr. Mark Meddleton, Meddleton Equine, Algodones,
A The days of thinking that only teenagers are using Facebook and Twitter have passed. More and more, it is adults who are using social media platforms. Currently, 50 percent of Internet users in North America are on Facebook, and of these, 55 percent are over the age of 26, according to Facbook’s own numbers.
Horse owners are very Internet-savvy, according to the Brakke Consulting, Inc. “Equine Megastudy 2” released in 2009. It found that the average horse owner in the study spent between six and 10 hours per week on the Internet researching or buying equine products or services, and 43 percent are on Facebook. The question is, now that we know horse owners are using social media, how can we effectively reach them?
Over the past several issues of EquiManagement, we have reviewed in detail how to use Facebook, YouTube and Twitter in an equine practice to both reinforce relationships with existing clients and to attract new clients to a practice. There are two things a veterinary...