A mission statement describes what a firm wants to do now, while a vision statement outlines what an organization wants to become in the future.
A 12-month marketing plan supports your business goals all year long. Start creating yours today using these tips.
Since customers determine the success of any business, it’s important to keep tabs on what they’re thinking.
Professional conferences enhance knowledge, build relationships and offer opportunities for sharing expertise.
The next time a sales rep comes to visit you, instead of asking for his best price, ask about the things that are important to your business.
Learn about the countless ways to put ultrasound equipment to use in your practice.
This series of six articles from Amy L. Grice, VMD, MBA, can easily guide you through the entire process of strategic planning.
This introduction to strategic planning can help you gain a foothold when mapping out the future of your business.
What happens globally, nationally and in your area can affect how you position your equine veterinary business.
By analyzing the competitive position of your practice, you can make more effective strategic decisions about your future.
Understanding the businesses of other veterinarians in your area can help you be more competitive.
Learn who you are, what you do well and what you don’t do well.